B2B Sales Trainer – Sales Coach

Our strategic partner is leading player in the Building Materials industry.

Location: Ho Chi Minh City, Vietnam

Summary

Our strategic partner is seeking a B2B Sales Trainer – Sales Coach to strengthen commercial capability through structured learning, coaching, and development programs. The role assesses capability gaps, designs and manages learning interventions, builds sales coaching practices, and supports the development of a faster-learning, high-performing commercial organization.

Job Responsibilities

• Maintain full compliance with applicable occupational health, safety, environmental, and company QEOHS requirements in all learning and development activities.
• Support competency assessments to identify capability gaps across the commercial team and translate findings into practical development priorities.
• Partner with line managers to recommend appropriate learning interventions, including training, coaching, and individual development plans.
• Conduct training needs analysis and build core learning curricula for commercial functions in line with business objectives and employee development needs.
• Recommend suitable internal and external learning programs and manage outsourced training quality across providers, content, trainers, and delivery effectiveness.
• Monitor training expenditure against the approved budget and maintain the Training Master Plan together with implementation tracking and learning reports.
• Coordinate commercial capability development initiatives, including rotational development programs, succession planning, and Individual Development Plan implementation.
• Strengthen performance through structured coaching, follow-up action plans, supervisory-level coaching practices, and on-field coaching for sales teams.
• Deliver assigned learning programs such as onboarding and selling skills training, and support certification processes for relevant commercial programs such as value-based selling.
• Develop and maintain practical sales toolkits that support the commercial team in day-to-day customer engagement and sales execution.

Job Requirements

• Bachelor’s degree in Business Administration, a technical field, or a related discipline.
• Certified Training Professional or Certified Coaching Professional qualification is an advantage.
• At least 3 years of B2B sales experience.
• Training and coaching experience is preferred, particularly in a Business-to-Business environment; hands-on field sales experience is required.
• Strong understanding of sales management processes, training and development practices, sales coaching, and change management.
• Strong communication, presentation, project management, negotiation, analytical, and decision-making skills.
• Demonstrated customer and market focus, results orientation, collaboration and influencing capability, and ability to engage, inspire, and develop people.
• Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint.
• Ability to manage multiple priorities and complete tasks and projects within defined deadlines.

If you possess the required skills and experience and are ready to significantly contribute to the dynamic team, we warmly welcome your application at thanh.nguyen@peoplewise.vn or application@peoplewise.vn.

About PeopleWise Vietnam:

PeopleWise Vietnam is founded on the belief that people are at the core of organizational success. We provide comprehensive human resources consulting services to partners worldwide, including Executive Search and Talent Acquisition Solutions, Staffing Management Solutions, and People & Organizational Consulting Services.

We are proud to work with multinational corporations as well as leading local and foreign-invested enterprises, helping them build high-performing teams and achieve sustainable business growth. Our commitment is to deliver high-quality, cost-effective people solutions that create lasting competitive advantages and long-term value for both our clients and candidates.

To help you explore even more career opportunities, we invite you to join PeopleHays, our career platform, at https://peoplehays.com.

To learn more about PeopleWise Vietnam and our services, please visit https://peoplewise.vn/.