Senior Sales | HORECA, Wholesale or Beef

Our strategic partner is an international company specializing in the supply of ingredients and solutions across food, nutrition, and animal feed sectors in regional markets.

Location: Ho Chi Minh City, Vietnam

Summary

Our strategic partner is seeking a Senior Sales | HORECA, Wholesale or Beef professional to grow revenue and profitability for an imported beef portfolio across HORECA and wholesale channels. The role focuses on customer development, consultative selling, product trials, end-to-end sales execution, account growth, market intelligence, and cross-functional coordination.

Job Responsibilities

• Develop sales plans by territory, customer channel, and product portfolio, with clear accountability for revenue, volume, gross profit, new-customer acquisition, and receivables.
• Build target-account lists and proactively engage restaurant owners, chefs, purchasing teams, wholesalers, and distributors to create a qualified pipeline and convert opportunities into sales.
• Assess customer usage needs, menus, consumption levels, price expectations, and quality standards, then recommend suitable products, specifications, and solutions that optimize customer value.
• Coordinate product sampling, tasting, or cooking tests, and explain product origin, standards, cut/grade characteristics, storage requirements, and application methods.
• Manage the complete sales process, including quotations, commercial negotiation, demand forecasting, contracting, order follow-up, delivery coordination, and after-sales service.
• Monitor selling prices, gross margins, and receivables, and proactively address variances, slow-moving inventory, quality complaints, or delivery issues.
• Maintain strong relationships with existing customers, increase repeat-purchase rates, and expand revenue within assigned accounts.
• Track imported-beef market information, pricing, competitor activity, menu trends, and local demand, and propose appropriate sales programs and inventory plans.
• Coordinate with Procurement, Logistics, Quality, Finance, and Marketing teams to ensure product availability, service quality, and a positive customer experience.

Job Requirements

• College or bachelor’s degree in Business Administration, Commerce, Economics, Food Technology, or a relevant field.
• B2B sales experience in imported meat, frozen food, food service, HORECA, or food distribution; direct experience with Australian beef is preferred.
• An established network among independent premium restaurants, chefs, owners, purchasing teams, or beef wholesalers/distributors is a strong advantage.
• Understanding of product storage and cold-chain principles, with the ability to explain product origin, quality standards, specifications, and commercial value.
• Strong new-business development, consultative selling, presentation, negotiation, and problem-solving skills.
• Good numerical orientation with the ability to monitor revenue, volume, gross margin, forecasts, inventory, and receivables.
• Proactive, ethical, results-oriented, and able to work independently within the assigned market.
• Good proficiency in office applications; English sufficient for reading product materials and handling work-related communication is an advantage.
• Willingness to conduct regular market visits and business travel.

If you possess the required skills and experience and are ready to significantly contribute to the dynamic team, we warmly welcome your application at thuy.doan@peoplewise.vn or application@peoplewise.vn.

About PeopleWise Vietnam:

PeopleWise Vietnam is founded on the belief that people are at the core of organizational success. We provide comprehensive human resources consulting services to partners worldwide, including Executive Search and Talent Acquisition Solutions, Staffing Management Solutions, and People & Organizational Consulting Services.

We are proud to work with multinational corporations as well as leading local and foreign-invested enterprises, helping them build high-performing teams and achieve sustainable business growth. Our commitment is to deliver high-quality, cost-effective people solutions that create lasting competitive advantages and long-term value for both our clients and candidates.

To help you explore even more career opportunities, we invite you to join PeopleHays, our career platform, at https://peoplehays.com.

To learn more about PeopleWise Vietnam and our services, please visit https://peoplewise.vn/.