Product Marketing Manager

Our strategic partner is a subsidiary of a leading multinational company in the electronics manufacturing industry, specializing in camera drone technology.

Location: Ho Chi Minh City, Vietnam

Job Responsibilities

• Lead product marketing department in defining and executing the overall market research plan, aligning with development goals and marketing strategies to inform product decisions.
• Monitor, analyze, and interpret sales and import figures to identify market trends, provide strategic business directions, and inform overall marketing strategy.
• Analyze market reports, business reports and revenue data to forecast future demand, create strategic purchase plans, and make data-driven recommendations for the launch of new products.
• Lead the collection and analysis of comprehensive market information, including insights on potential and existing customers, competitive landscape, and broader business environment to inform strategic decisions.
• Manage research and analysis efforts focused on core customer groups, evolving market trends, and future demand to ensure product development and marketing strategies align with customer needs.
• Develop and execute comprehensive new product launch strategies, encompassing model selection, business objectives, sales plans, product pricing, key timelines, and promotional plans to ensure successful product lifecycle management and market penetration.
• Develop and implement product positioning strategies, define target selling locations, craft compelling product narratives, and guide overall product direction in collaboration with key stakeholders.

Job Requirements

• Chinese nationality, and fluent in speaking Vietnamese
• Bachelor’s degree or higher in Marketing, Business Administration, Data Analyst…
• A minimum of 5 years of experience in product marketing, with at least 2 years in the leadership role.
• Proven experience in the electronics industry, with a strong understanding of the Vietnamese electronics market.
• Strong expertise in using data analysis tools (Excel, Power BI) to extract insights, inform decisions, and measure marketing effectiveness.
• Excellent communication and presentation skills, with the ability to effectively communicate complex information, influence stakeholders, and lead cross-functional teams.
• Strong passion for technology products.

If you possess the required skills and experience and are ready to significantly contribute to the dynamic team, we warmly welcome your application at quyen.tran@peoplewise.vn or application@peoplewise.vn.

About PeopleWise Vietnam:

PeopleWise Vietnam was founded with the mission of positively impacting our community by improving the quality of the labor force, addressing workforce dynamics, and enhancing its effectiveness. During our initial phase, we provided solutions and human resources consulting services to our partners worldwide, including workforce advisory, organizational diagnosis, career transition, training services, talent management, and staffing solutions that align with each organization’s values and vision, driving business success.

Visit us at our website: https://peoplewise.vn/