Senior Brand Manager

Location: Binh Duong, Vietnam

Job Responsibilities

• Oversees the strategic direction for a designated brand portfolio, ensuring full integration with the company’s evolving business objectives (short, medium, and long-term) across key metrics: sales volume, revenue, market share, and profitability.
• Establishes strategic direction and market positioning for current and new brands/products. Identifies and pursues new business opportunities (new product launches, existing brand growth) to support Marketing’s strategic goals.
• Creates plans, defines KPIs, allocates resources, builds processes, provides mentorship/training, and executes strategic initiatives to achieve company goals (short, medium, and long-term) for the assigned brand portfolio.
• Leads all market research for each brand. Develops deep understanding of consumer behavior and industry trends to guide product strategy and support Marketing’s strategic objectives.
• Manages planning, execution, analysis, and reporting of 360-degree marketing campaigns (events, advertising, ATL/BTL activations). Enhances consumer engagement, expands market share, and achieves corporate targets. Identifies improvements, addresses weaknesses, and ensures optimal budget allocation within spending limits (DMEC/Net Sales) to maximize brand ROI.
• Formulates roadmaps, identifies goals, assigns assets, generates workflows, offers leadership/training, and executes tactical drives across various timeframes to meet organizational ambitions for the product set.

Job Requirements

• Holds a Bachelor’s degree in Business Administration, Marketing, or Finance; MBA preferred.
• Possesses 9+ years of marketing experience, managing FMCG brands (ideally beverage). Includes 3+ years overseeing multiple brands across categories in a large organization.
• Demonstrates expertise formulating long-term, mid-term, and short-term marketing strategies (4Ps) and orchestrating business for multiple brands in diverse categories.
• Has extensive experience crafting multi-brand strategies, from planning to executing 360-degree campaigns (TV, Digital, OOH, Activations). Deeply understands the IMC process.
• Oversees creative development and production of TV commercials with international agencies, understanding roles (Account Management, Creative Director, Planner, Production House). Has experience with at least 8.
• Manages budgets for at least 3 brands across 3 categories (2 with limited budgets, 1 with top-ten market share budget).
• Possesses a proven history of achieving brand outcomes (market share, brand health) and strong sales (5+ years), with cumulative brand sales of 4,000 billion VND/year (or equivalent).
• Has experience in launching new products and contributing to company business plans.
• Collaborates effectively with various departments.
• Fluent in English.
• Proficient in Microsoft Office.

If you possess the required skills and experience and are ready to significantly contribute to the dynamic team, we warmly welcome your application at yen.le@peoplewise.vn or application@peoplewise.vn

About PeopleWise Vietnam:

PeopleWise Vietnam was founded with the mission of positively impacting our community by improving the quality of the labor force, addressing workforce dynamics, and enhancing its effectiveness. During our initial phase, we provided solutions and human resources consulting services to our partners worldwide, including workforce advisory, organizational diagnosis, career transition, training services, talent management, and staffing solutions that align with each organization’s values and vision, driving business success.

Visit us at our website: https://peoplewise.vn/