Senior Brand Manager

Our strategic partner is a leading multinational nutritional and health care company operating in over 160 countries worldwide.

Location: Ho Chi Minh City, Vietnam

Job Responsibilities

HCP Marketing:

• Manage the localization of marketing assets, ensuring global materials are accurately translated into Vietnamese for local use.
• Create and distribute a sales toolkit, including promotional aids and campaign materials, for the sales force to use when engaging with specialists (endocrinologists, diabetologists) and nurse educators.
• Coordinate the company’s presence at local and international medical forums and conferences to increase visibility of the sensing product line.
• Lead the internal team’s understanding of the therapeutic landscape. Conduct rigorous product and medical training for the sales force to ensure high standards of knowledge across the portfolio.
• Build a yearly medical education and marketing roadmap that supports the broader business strategy.
• Serve as the primary internal consultant for the sales and marketing teams regarding medical and product technicalities.
• Establish a feedback system from the field to guide the creation of future marketing materials and identify training gaps.
• Organize quarterly testing and refresher sessions to ensure the sales team maintains up-to-date product knowledge.

Consumer Marketing:

• Develop and gain approval for a consumer marketing strategy designed to meet local business targets.
• Integrate global market research into local plans and commission new research to fill any data gaps.
• Localize global creative content and best practices for use across various consumer engagement channels.
• Map out and update the full customer journey, identifying critical touchpoints.
• Collaborate with local advertising agencies to create efficient media buying and channel strategies.
• Increase local e-commerce performance by working with digital partners and developing CRM initiatives.
• Implement O2O marketing campaigns in Vietnam, following regional and global guidelines.

Other:

• Apply segmentation strategies to effectively target hospitals and consumers with tailored messaging.
• Oversee a performance framework to track and measure the effectiveness of all marketing activities.
• Create quarterly marketing reports to align progress with the company’s financial planning cycles.
• Utilize global and regional planning tools to manage channel strategies effectively.

Job Requirements

• Bachelor’s degree required. An MBA or Marketing Management degree is considered a plus.
• 6 to 8 years of professional experience.
• Experience in OTC, Medical Devices, or FMCG is preferred. Specific background in clinical settings, diabetes care, or insulin products is highly beneficial.
• Prior experience in consumer or medical marketing within a multinational company.
• Proven experience with the Vietnamese e-commerce landscape is highly desired.
• Strong presentation and verbal communication abilities.
• Collaborative team player, self-driven, organized, and proactive in solving problems.
• Fluent in English and proficient with Microsoft Office tools.

If you possess the required skills and experience and are ready to significantly contribute to the dynamic team, we warmly welcome your application at thanh.nguyen@peoplewise.vn or application@peoplewise.vn.

About PeopleWise Vietnam:

PeopleWise Vietnam was founded with the mission of positively impacting our community by improving the quality of the labor force, addressing workforce dynamics, and enhancing its effectiveness. During our initial phase, we provided solutions and human resources consulting services to our partners worldwide, including workforce advisory, organizational diagnosis, career transition, training services, talent management, and staffing solutions that align with each organization’s values and vision, driving business success.

Visit us at our website: https://peoplewise.vn/