Our strategic partner is a leading France-based multinational pharmaceutical company with 16 subsidiaries and over 100 partners worldwide.

Location: Ho Chi Minh City, Vietnam

Job Responsibilities

Grow brand recognition, expand market presence, and increase market share for the Primary Care & Analgesia (PCA) product line across various channels.
Analyze the brand’s current market standing and develop a unique and competitive brand positioning.
Create and execute the brand strategy, managing marketing campaigns to ensure products align with customer expectations and build brand trust.
Adapt global marketing materials for the local Vietnamese market.
Carry out both ATL and BTL marketing activities and assess their impact for future improvements.
Coordinate brand-related events, including product introductions, exhibitions, and promotional activities within hospitals and pharmacies.
Develop and maintain a marketing content schedule for the PCA product portfolio.
Track and present the results and performance of all marketing campaigns.
Prepare and manage the marketing budget for the PCA portfolio.
Establish partnerships with professional associations to reinforce the brand’s differentiation and market position.
Work closely with the sales and marketing teams to create solid and effective marketing plans.
Assess and recommend new product or SKU launches to meet customer demands and drive portfolio growth.

Job Requirements

A university degree in Pharmacy or Medicine is required.
A combined educational background in Marketing/Economics and a Health Science field is an advantage.
Must be fluent in both English and Vietnamese.
A minimum of 2-3 years of professional experience within the pharmaceutical industry.
Proven experience creating and implementing strategies focused on customers in the hospital channel.
While preferring at least 2 years in a similar role, promising applicants with less experience, such as Junior Product Managers or Product Executives, who show strong potential will also be considered.
A track record of developing and running complete marketing strategies for both ETC and OTC pharmaceutical products.
A solid understanding of the customer journey and the ability to use customer insights to create effective campaigns.
Strong analytical and strategic abilities, with an emphasis on using data to make decisions.
Direct experience running ATL and BTL campaigns in both hospital and pharmacy settings.
The ability to recognize and forecast consumer trends to keep the brand competitive.
Experience with user trend analysis to inform and guide marketing strategies.
A demonstrated capacity for generating creative and effective marketing ideas that increase brand awareness and sales.
An interest in keeping current with the latest marketing trends and technologies is a plus.
Excellent skills in communication and working with stakeholders at all levels.
A collaborative individual with a positive attitude who works well in a team environment.
An openness to learning and adapting to new challenges.
Focused on achieving measurable outcomes, such as sales targets and market share growth.
Effective at communicating and collaborating with other departments.
Possesses a positive outlook and a mindset geared towards growth.
Capable of meeting objectives in challenging and competitive markets.

If you possess the required skills and experience and are ready to significantly contribute to the dynamic team, we warmly welcome your application at tham.nguyen@peoplewise.vn or application@peoplewise.vn.

About PeopleWise Vietnam:

PeopleWise Vietnam was founded with the mission of positively impacting our community by improving the quality of the labor force, addressing workforce dynamics, and enhancing its effectiveness. During our initial phase, we provided solutions and human resources consulting services to our partners worldwide, including workforce advisory, organizational diagnosis, career transition, training services, talent management, and staffing solutions that align with each organization’s values and vision, driving business success.

Visit us at our website: https://peoplewise.vn/

To apply for this job email your details to tham.nguyen@peoplewise.vn