Digital Marketing & Communications Specialist

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Summary

The Digital Marketing & Communications Specialist is responsible for developing, executing, and optimizing digital and content marketing strategies to strengthen PeopleWise’s brand presence, grow engagement, and enhance brand visibility across multiple social platforms. This role focuses on:

  • Increasing engagement, followers, and brand awareness
  • Building a professional HR – recruitment – consulting community
  • Connecting with and nurturing relationships with potential clients
  • Driving revenue through integrated digital and social media campaigns

Key Responsibilities

  1. Social Media & Community Management
  • Develop and implement community growth and brand-building strategies across LinkedIn, Facebook, TikTok, YouTube, and Twitter (X).
  • Serve as the administrator for all official PeopleWise social pages, ensuring consistent updates, interaction, and timely responses.
  • Build and manage online communities (groups, forums) to foster engagement, collaboration, and knowledge sharing.
  • Monitor and analyze platform analytics to assess performance and propose improvements.
  1. Content & Digital Marketing
  • Collaborate with the Content and Design teams to plan and create weekly/monthly channel-specific content calendars.
  • Produce and manage digital content, including:
  • Professional articles and insights for LinkedIn
  • Engaging and accessible service/client stories for Facebook
  • Short-form videos (reels/shorts) for TikTok & YouTube
  • Visual storytelling and announcements for Twitter (X)
  • Support content marketing campaigns to drive lead generation, brand recognition, and conversions.
  • Execute and track mini-campaigns for engagement, recruitment, and brand awareness goals.
  • Work closely with the Designer to ensure all visual content aligns with PeopleWise’s brand identity and messaging.
  • Contribute creative ideas for visual campaigns, infographics, and marketing materials.
  • Maintain brand consistency across all digital platforms and external communications.
  1. Influencing Management & Partnership Marketing
  • Identify and collaborate with HR, recruitment, and industry influencers to expand PeopleWise’s reach.
  • Coordinate joint content creation, interviews, or webinars with key opinion leaders and partners.
  • Manage influencer relations and ensure brand alignment in all collaborations.

.    4. Corporate Communication & Engagement

  • Build communication strategies both internally and externally to align with PeopleWise’s mission and vision.
  • Partner with leadership to develop key messaging for internal communications, ensuring consistency and clarity.
  • Ensure effective communication of PeopleWise’s initiatives, updates, and successes to employees through newsletters, workshop, meetings, and other channels.
  • Handle external communication and public relations related to employer branding, including media outreach and thought leadership initiatives.
  • Lead and drive employee engagement initiatives to promote a positive and inclusive work culture.
  • Organize engagement activities and promote employee recognition programs and team-building activities.

Job Requirements

  • Bachelor Degree in Marketing, PR, Communication, or a related field, at least 2 year of hands-on experience in social media, digital marketing, or community building.
  • Strong understanding of major social media platforms and tools (LinkedIn, Facebook, TikTok, YouTube, Twitter/X).
  • Proficiency in content writing, campaign planning, and tailoring messages to various audiences.
  • Basic design sense or experience working with creative tools (Canva, Figma, Adobe Suite) is a plus.
  • Strategic and analytical mindset with familiarity using Meta Business Suite, TikTok Insights, YouTube Studio, LinkedIn Analytics, etc.
  • Excellent collaboration skills to work cross-functionally with Content, Design, Sales, and Recruitment teams.

Interested candidates who meet these qualifications and are ready to make a significant impact with our team are encouraged to apply at hr@peoplewise.vn.

About PeopleWise Vietnam:

PeopleWise Vietnam was founded with the mission of making a positive impact on our community by improving the quality of the labor force, addressing workforce dynamics, and enhancing its effectiveness. During the initial phase of our business, we provided solutions and human resources consulting services to our partners worldwide, including workforce advisory, organizational diagnosis, career transition, training services, talent management, and staffing solutions that align with each organization’s values and vision, driving business success.

Discover more on our Website: https://peoplewise.vn/

To apply for this job email your details to hr@peoplewise.vn