Head of Marketing (Energy Drink)

Our partner is one of Vietnam’s largest FMCG companies. Over the years, the company has strongly expanded its product portfolio and optimized its distribution channels, solidifying its leadership position in the branded food and beverage market.

Location: Ho Chi Minh City, Vietnam

Job Responsibilities

Strategic Planning & Implementation:

  • Create and carry out detailed marketing strategies that support the company’s main objectives.
  • Analyze market data and competitor activities to spot new trends and areas for growth among consumers.
  • Manage the product lifecycle, including design, costs, and market entry, focusing on what the customer needs.

Campaign & Media Management:

  • Set advertising goals, choose the right platforms, and distribute resources to ensure campaigns are successful.
  • Track how well campaigns are performing and update tactics based on shifts in the market.

Cross-Functional Collaboration:

  • Collaborate with internal departments like Sales, Finance, Product Development and Logistics to make sure marketing efforts match operational targets.

Team Leadership:

  • Guide and train junior team members, including Assistant Brand Managers and Brand Assistants, to help them grow professionally.

Budget & Performance Reporting:

  • Create financial plans for marketing, estimate future trends, and report on results.

Job Requirements

  • University degree in Business, Marketing, or a similar discipline.
  • At least 04 years of relevant work history in marketing or brand management, preferably within the consumer goods (FMCG) sector.
  • Proven ability to lead teams and manage staff effectively.
  • Skilled in data analysis, strategic planning, and finding solutions to complex issues.
  • Proficient verbal and written skills in English and the local language.
  • Capable of handling tight deadlines and adjusting quickly to a fast-paced environment.

If you possess the required skills and experience and are ready to significantly contribute to the dynamic team, we warmly welcome your application at thanh.nguyen@peoplewise.vn or application@peoplewise.vn.

About PeopleWise Vietnam:

PeopleWise Vietnam was founded with the mission of positively impacting our community by improving the quality of the labor force, addressing workforce dynamics, and enhancing its effectiveness. During our initial phase, we provided solutions and human resources consulting services to our partners worldwide, including workforce advisory, organizational diagnosis, career transition, training services, talent management, and staffing solutions that align with each organization’s values and vision, driving business success.

Visit us at our website: https://peoplewise.vn/

To apply for this job email your details to thanh.nguyen@peoplewise.vn